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Craigslist selling tips

Best Ways to Sell Cars on Social Media

According to a current study, car shoppers have given importance to the social networks more than the dealers’ website, when they were choosing the best dealership before their purchase. The social networking website for car dealership has become an important aspect for increasing sales. According to the latest research findings from 2,000 service customers as well as 2,000 car buyers, the following points have been found out:

  • 68% of service customers and 75% of car buyers said that lots of internet research, such as surfing social media and review sites, helped them a lot in order to select the appropriate car dealership.
  • 68% of service customers, as well as 75% of car buyers, said that internet research as well as media and review websites, was the most convenient and helpful medium when they were selecting a car dealership.
  • As per the survey, most of the service customers (83%) have said that different online review websites played a very important role in order to select their dealership process.
  • Most of the car owners or buyers (66%), who have watched the Facebook ads, said that they had clicked those ads.
  • Consumers, who are looking for service or purchase a vehicle, are primarily doing a vast research over different websites. 69% percent of service customers and 50% of current car purchasers are saying that they have researched the dealership before servicing/ buying.

According to an important report (2014 CMO Council report) on the social media in the automotive industry has revealed that:

  • 23% of car buyers have used the social media in order to communicate or discuss a recent buying or purchase experience.
  • 38% of consumers have been reported that they will ask social media, when they purchase their next cars.
  • 84% of total automotive shoppers have been connected to social networking website Facebook as well as 24% have been used Facebook in order to purchase their recent vehicle.

When it’s a question of car shopping, the social media websites play a very important role in order to influence a buyer’s purchasing decision process. At recent times, most of the marketers have understood that social website have to be integrated in order to create a marketing strategy. These particular strategies are including possessing a brand’s Facebook page or posting pictures and others. Some brands are involved with the various social marketing aspects in order to generate a number of leads as well as engage and interact with all customers. So, the automotive industries should build their Social media strategies for car dealerships. Today, most of the customers are being associated with social media and so the particular industry requires a complete integration with social website selling. Nowadays, social networking website for car dealership plays a very important role in promoting sales.

10 Best Ways to Sell Cars on Social Media in order to enhance the car dealerships are as follows:

  • Target Customers on Facebook: It is a very important aspect, as 84% of the consumers are on Facebook. Ads should be placed in order to reach potential customers in the car market. The car dealerships through social media sites can increase the popularity of a particular brand.
  • Using Twitter to promote sales: The 2013 Marketshare research found that in car sales, Twitter has driven $716 million and this particular social media website is one of the most popular choices among the auto consumers.
  • Instagram Marketing: Instagram provides a brilliant platform in order to creatively share one individual’s brand’s story. In Instagram, the sellers can share their brand’s picture through which they can engage with the customers more effectively.
  • YouTube Video Marketing: Nowadays, car buyers are searching information about model comparisons, connected devices, safety features, walkarounds as well as other useful contents in order to take their purchasing decision. So, if videos can be attached into the seller’s website, then the videos can be hosted on a popular channel like YouTube for attracting more viewers.
  • Adding Pinterest to the Social Strategy: Pinterest is famous for the association of a larger female association along with lots of beauty tips, recipes, as well as decorating ideas. So, Pinterest can be a great source for the industries (such as automotive) in order to build their online presence through sharing pictures of their inventory, landing pages as well as pinning their blog posts.
  • Story Describing in Social Media: Today, posting or broadcasting contents on the social media websites are not enough. The sellers should interact with the customers in order to enhance their brand loyalty as well as consumer relationships.
  • Social media is both-Way Communication: It is very important to interact with the consumers through resolving their queries, answering their questions, responding as well as sorting out their complaints etc.
  • Offering Social-Specific Promotions and Contests: Social media websites are not only about advertising the brand, sometimes, something special should be done for the customers in order to win their heart such as announcing discounts, giving rewards, organize contests and promotions etc.
  • Social Reviews are Important: It can be useful to request the customers to post and share their experience to your social websites. You should also respond to the negative reviews. It is very important to check other review websites so that you can have an idea of your customer’s impression about your product. Don’t forget to monitor social channels and review sites on weekends.
  • 100% commitment is needed: Social media websites through the SMM (Social Media Marketing) are offering a range of impressive benefits and advantages to the automotive industry with more leads, more brand popularity, and as a whole, more sales. Although, 100% commitment is required in order to maintain a social media poplularity. The car dealerships through social media sites enhance the scope in order to interact with the customers.

By this way, the Social media strategies for car dealerships can enhance the sales to a great extent.

How to Sell Your Car on Craigslist the Easy Way and At the Best Price

For those who have an eye open for opportunity Craigslist is a wonderful tool that you can exploit to the fullest. If you are planning to buy a new car and wish to sell off your old car, do not go for a trade in or sell to a dealer. Instead, list it on Craigslist and realize a higher value.

How exactly would you go about selling your car through Craigslist in a safe way? Simply follow these steps.

Take care of legalities first

  • Your car should be free of lien or encumbrances and you must have ownership papers showing the car stands in your name. Keep all relevant papers including purchase invoice ready with you.
  • Regardless of whether your State DMV rules require the disclosure about damages to your car, it is a nice and wise step to mention this in the craigslist post and also print out a statement stating that you are not aware of any damages to the car and hand this over along with the bill of sale.
  • Prepare a printed bill of sale in duplicate to be filled in when you actually complete the transaction.

Check with the DMV website for relevant regulations pertaining to the State where you reside and download forms or prepare them according to the format.

Pricing it right

The purpose of selling through craigslist instead of to a dealer of used cars is to obtain a higher price but the price must be reasonable enough. The amount can be arrived at after you scrutinize ads and arrive at a fair selling price that is higher than what you can expect from a dealer but not so high as to deter a potential buyer. Allow room for negotiation. People like it when they succeed in bargaining and bringing down the price. Some people even go as far as checking Kelly’s Blue Book to arrive at a fair price.

Description and photographs of your car

Do not skimp. Be precise yet include all relevant information that a potential buyer needs. To understand this put yourself in the buyer’s shoes and you will know the features to be included. Keep it brief with no embellishment or disparagement either. The purpose of providing a description is to give information, not try to convince a buyer. Photographs are necessary so wash and polish your car and take photographs from all angles including some interior shots, a photo of the dashboard to show the meters, the engine compartment and tiers.

Answering inquiries, meeting, negotiations and concluding the deal

Respond promptly to phone calls and fix up a meeting for inspection of the car, preferably NOT at your home but at some public place or, better still, if the prospective buyer is located in the same city, drive over to his place. Let him test drive the car all by himself while you wait and then sit down to negotiate. Insist only on cash payment no matter what the buyer says. Once you agree on cash and price, proceed to documentation. Get the bill of sale notarized, collect the cash. That’s that. The sale is complete. Just one little thing: It is important at this point to retain the license plates with you should your local DMV require you to turn it in so keep yourself informed about this beforehand and remove the license plates on finalization of the deal.

I believe this will answer the question -How to Sell Your Car on Craigslist? Let us here your views in comment section, thanks.