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Buying and Selling Cars

Best Ways to Sell Cars on Social Media

According to a current study, car shoppers have given importance to the social networks more than the dealers’ website, when they were choosing the best dealership before their purchase. The social networking website for car dealership has become an important aspect for increasing sales. According to the latest research findings from 2,000 service customers as well as 2,000 car buyers, the following points have been found out:

  • 68% of service customers and 75% of car buyers said that lots of internet research, such as surfing social media and review sites, helped them a lot in order to select the appropriate car dealership.
  • 68% of service customers, as well as 75% of car buyers, said that internet research as well as media and review websites, was the most convenient and helpful medium when they were selecting a car dealership.
  • As per the survey, most of the service customers (83%) have said that different online review websites played a very important role in order to select their dealership process.
  • Most of the car owners or buyers (66%), who have watched the Facebook ads, said that they had clicked those ads.
  • Consumers, who are looking for service or purchase a vehicle, are primarily doing a vast research over different websites. 69% percent of service customers and 50% of current car purchasers are saying that they have researched the dealership before servicing/ buying.

According to an important report (2014 CMO Council report) on the social media in the automotive industry has revealed that:

  • 23% of car buyers have used the social media in order to communicate or discuss a recent buying or purchase experience.
  • 38% of consumers have been reported that they will ask social media, when they purchase their next cars.
  • 84% of total automotive shoppers have been connected to social networking website Facebook as well as 24% have been used Facebook in order to purchase their recent vehicle.

When it’s a question of car shopping, the social media websites play a very important role in order to influence a buyer’s purchasing decision process. At recent times, most of the marketers have understood that social website have to be integrated in order to create a marketing strategy. These particular strategies are including possessing a brand’s Facebook page or posting pictures and others. Some brands are involved with the various social marketing aspects in order to generate a number of leads as well as engage and interact with all customers. So, the automotive industries should build their Social media strategies for car dealerships. Today, most of the customers are being associated with social media and so the particular industry requires a complete integration with social website selling. Nowadays, social networking website for car dealership plays a very important role in promoting sales.

10 Best Ways to Sell Cars on Social Media in order to enhance the car dealerships are as follows:

  • Target Customers on Facebook: It is a very important aspect, as 84% of the consumers are on Facebook. Ads should be placed in order to reach potential customers in the car market. The car dealerships through social media sites can increase the popularity of a particular brand.
  • Using Twitter to promote sales: The 2013 Marketshare research found that in car sales, Twitter has driven $716 million and this particular social media website is one of the most popular choices among the auto consumers.
  • Instagram Marketing: Instagram provides a brilliant platform in order to creatively share one individual’s brand’s story. In Instagram, the sellers can share their brand’s picture through which they can engage with the customers more effectively.
  • YouTube Video Marketing: Nowadays, car buyers are searching information about model comparisons, connected devices, safety features, walkarounds as well as other useful contents in order to take their purchasing decision. So, if videos can be attached into the seller’s website, then the videos can be hosted on a popular channel like YouTube for attracting more viewers.
  • Adding Pinterest to the Social Strategy: Pinterest is famous for the association of a larger female association along with lots of beauty tips, recipes, as well as decorating ideas. So, Pinterest can be a great source for the industries (such as automotive) in order to build their online presence through sharing pictures of their inventory, landing pages as well as pinning their blog posts.
  • Story Describing in Social Media: Today, posting or broadcasting contents on the social media websites are not enough. The sellers should interact with the customers in order to enhance their brand loyalty as well as consumer relationships.
  • Social media is both-Way Communication: It is very important to interact with the consumers through resolving their queries, answering their questions, responding as well as sorting out their complaints etc.
  • Offering Social-Specific Promotions and Contests: Social media websites are not only about advertising the brand, sometimes, something special should be done for the customers in order to win their heart such as announcing discounts, giving rewards, organize contests and promotions etc.
  • Social Reviews are Important: It can be useful to request the customers to post and share their experience to your social websites. You should also respond to the negative reviews. It is very important to check other review websites so that you can have an idea of your customer’s impression about your product. Don’t forget to monitor social channels and review sites on weekends.
  • 100% commitment is needed: Social media websites through the SMM (Social Media Marketing) are offering a range of impressive benefits and advantages to the automotive industry with more leads, more brand popularity, and as a whole, more sales. Although, 100% commitment is required in order to maintain a social media poplularity. The car dealerships through social media sites enhance the scope in order to interact with the customers.

By this way, the Social media strategies for car dealerships can enhance the sales to a great extent.

Top Car Dealers Listing Websites

Customers who wish to buy a car now have a wealth of information on their fingertips. Dedicated car dealer listing websites with a number of value added features have now proliferated on the Internet and you can make the correct choice by visiting them. Here is a carefully compiled list of the best car dealing websites.

www.cars.com

This website attracts over 5 million car shoppers monthly and has a huge partner network of 175 leading newspapers, TV Channels and other websites. Vehicle listings from more than 10,000 dealers are placed along with national level classified adverts and listings from private parties.

www.edmunds.com

This website has been recognized as the top provider of new car data since 1996 and was recently acknowledged as the best car research site on the website. Edmunds has been publishing a journal called True Market Value since a long time and is acknowledged as a great auto expert website.

www.yahoo.com/autos

This website has more than 25000000 monthly unique visitors and is constantly updated with auto maintenance tips, information booklets and new news about the auto world. The Yahoo Autos Website has a great ranking in the competitive auto world.

www.autotrader.com

The auto trader website is a buzzing marketplace of auto dealers, customers, auto experts, analysts and auto trend forecasters all rolled in one. Not only is this website good for dealers and customers it is also good for any individual interested in the automotive industry.

www.autoblog.com

The Auto blog is less of a listing site and more of a blog but it is where all the knowledge seekers and dispersers of the auto industry congregate. There are many sections where updated news items, ownership feedback and other authentic information is shared in a conversational free flowing way.

www.cargurus.com

This website gives organic rankings of car dealers; rankings that are not influenced by the amount of money the dealer pays. Full market history and review of every dealer is available making this a very customer friendly website.

www.motortrend.com

This is a website that covers the upper niche vehicle listings or luxury vehicle listings beautifully. Car trend forecasts are available here and there are comparisons between different upcoming vehicles. This is a great place for dealers to join hands and congregate and offer the world amazing auto deals.

www.carsdirect.com

An extremely easy to understand and user friendly website, this is a good place to go to if you have limited understanding of the automotive world. Free from peripheral information there is a good dealer ranking system that benefits car buyers.

www.topspeed.com

Again a website that deals mostly with high speed luxury vehicles, this is a good forum for buyers and dealers who trade in these glorious mean machines. Comparisons and discussions about speed, engine make, power etc are always turned on here.

www.thecarconnection.com

Get free dealer quotes and latest updates about the car world on car connection. On one hand you can get to do your own car research on this site while there are options of placing independent classifieds too.

Ways to sell your car Online

It is natural for you to want to sell your old car for s much money as possible so that you can upgrade to a better vehicle or invest the money in a more productive avenue. There are several reasons as to why you might want to sell your old car but these universally applicable car selling tips are surely going to help you in your car selling quest.

Make your Car look great

In a car like everything else, first impressions are the most durable impressions. Spending a reasonable amount of money in sprucing up your car is going to pay you rich dividends when your car looks awesome in the photographs you post online. Remove all traces of dirt, stains, food crumbs and scratches from the car surface. Give it a new coat of paint (if required) and get the windshields properly washed. In fact go a step further and get car carpets shampooed and degrease the engine. Buyers are going to check out your car critically so be prepared for the car interview.

Get on a good Car selling website

There are so many websites like www.edmunds.com, www.yahoo/car.com, www.cars.com that are great for letting individuals post listings for their cars. You might think that scouting around for a buyer is good enough but actually a professional car listing website will expose your vehicle to the right kind of audience. You should always provide authentic information about your car as any gap between the data you provide and the reality will be detrimental to both your image and that of the website.

Keep Your Records Safe

In case you are planning to sell your car online then most buyers will ask you to mail/ fax them the maintenance or servicing records of your vehicle. If you manage to establish that your car has been cared for properly and are in good working condition then you will be able to charge a premium price for it. In case you do not have all the records, write down repairs you might have made from memory. Opt for a service like Car Fax that will certify that your vehicle has never been involved in an accident.

Explore all options

Once you have decided to keep your car for sale you need to explore all online options. Do not limit yourself to one website but explore most of them along with ads on common selling platforms like Quikr, OLX etc and social media platforms like Face book. Print out pamphlets with your car photos and circulate amidst all your neighborhood shops. This way you will maximize your chance of finding a great buyer.

Verify Details

Before you even arrange a meeting with the potential buyer, verify his/her details. It is important to know whether the buyer buying off your vehicle is not involved in any anti social or illegal activity. In this electronic world it is very easy to verify the authenticity of information so make sure you are alert to any signs of falsehood.

Car Dealer Website Online Marketing Tips

A website forms the core of your business. However, it is of little use if it is not marketed online and gets the desired flow of traffic. You can get more visitors to your site and convert them into customers by following a few tips.

Consider your website as the hub of a wheel. The spokes are activities you do to reach out to the outer circumference of waiting buyers of cars who are searching online for cars new and used. The spokes establish links and a pathway for you to reach them and for them to reach you.

SEO for Car Dealers website

Search engine marketing
This is at the top of the list because, organic SEO activities are time consuming and show results over time. In the meanwhile, PPC campaigns launched with emphasis on selected keywords, geographic location and timing as well as content of the ads. People who are searching for cars to buy will see your ad in the search results and you can expect click throughs that will hopefully result in a sale. It is worth the money.

mobile-friendly-website-is-a-must-for-car-dealers

Promoting the mobile friendly website
Before you promote your website make sure your website is mobile friendly with simple but search engine friendly features. If possible deploy a separate mobile website. This done proceed with activities that to promote your car dealer website online. Include links to your social media sites. Interaction promotes engagement.

Importance-of-Local-Listing-for-Car-Dealers

Listing on Google Local and Maps, local directories
Selling cars is mostly a local thing. Listing on Google Local, yahoo local business directory and maps is the first thing to do to be found when people google for car dealers in their area. In addition, it pays to search for and list on local online directories.

Submit-auto-related-articles-and-blogs

Articles, blogs
This SEO component takes effort but establishes a large number of links back to your site and raises your search engine standing. It takes effort to write informative articles related to automobiles and post on blogs but it does show you know your business and can advise people when it comes to selecting a suitable car.

Run-local-Social-Media-campaign

Social media
Facebook and Twitter are free and let you create a unique online presence besides allowing spot interaction. If you build a business page on Facebook and also post informative content, it could create groups of followers in your region who are likely to promote you in their circles. You can interact and respond in real time as well as include links to your site in posts and tweets. Use the platform to announce special offers and deals. Do not forget instagram, Pinterest and Youtube as your social media tools. It is about creating an image of a dealer who knows cars and cares for customers. Aha! It works provided of course that you stay committed to keeping in touch.

Email-campaign-for-car-deals-promotion

Email
All your efforts online should give you a growing list of email addresses. Use this to send our informative and promotional newsletters including images and descriptions about cars on offer and deals.

If you simply do not have the time for all these, delegate the task to someone in your office or to an outside person or agency.