Auto Motive Blaster

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Best Ways to Sell Cars on Social Media

According to a current study, car shoppers have given importance to the social networks more than the dealers’ website, when they were choosing the best dealership before their purchase. The social networking website for car dealership has become an important aspect for increasing sales. According to the latest research findings from 2,000 service customers as well as 2,000 car buyers, the following points have been found out:

  • 68% of service customers and 75% of car buyers said that lots of internet research, such as surfing social media and review sites, helped them a lot in order to select the appropriate car dealership.
  • 68% of service customers, as well as 75% of car buyers, said that internet research as well as media and review websites, was the most convenient and helpful medium when they were selecting a car dealership.
  • As per the survey, most of the service customers (83%) have said that different online review websites played a very important role in order to select their dealership process.
  • Most of the car owners or buyers (66%), who have watched the Facebook ads, said that they had clicked those ads.
  • Consumers, who are looking for service or purchase a vehicle, are primarily doing a vast research over different websites. 69% percent of service customers and 50% of current car purchasers are saying that they have researched the dealership before servicing/ buying.

According to an important report (2014 CMO Council report) on the social media in the automotive industry has revealed that:

  • 23% of car buyers have used the social media in order to communicate or discuss a recent buying or purchase experience.
  • 38% of consumers have been reported that they will ask social media, when they purchase their next cars.
  • 84% of total automotive shoppers have been connected to social networking website Facebook as well as 24% have been used Facebook in order to purchase their recent vehicle.

When it’s a question of car shopping, the social media websites play a very important role in order to influence a buyer’s purchasing decision process. At recent times, most of the marketers have understood that social website have to be integrated in order to create a marketing strategy. These particular strategies are including possessing a brand’s Facebook page or posting pictures and others. Some brands are involved with the various social marketing aspects in order to generate a number of leads as well as engage and interact with all customers. So, the automotive industries should build their Social media strategies for car dealerships. Today, most of the customers are being associated with social media and so the particular industry requires a complete integration with social website selling. Nowadays, social networking website for car dealership plays a very important role in promoting sales.

10 Best Ways to Sell Cars on Social Media in order to enhance the car dealerships are as follows:

  • Target Customers on Facebook: It is a very important aspect, as 84% of the consumers are on Facebook. Ads should be placed in order to reach potential customers in the car market. The car dealerships through social media sites can increase the popularity of a particular brand.
  • Using Twitter to promote sales: The 2013 Marketshare research found that in car sales, Twitter has driven $716 million and this particular social media website is one of the most popular choices among the auto consumers.
  • Instagram Marketing: Instagram provides a brilliant platform in order to creatively share one individual’s brand’s story. In Instagram, the sellers can share their brand’s picture through which they can engage with the customers more effectively.
  • YouTube Video Marketing: Nowadays, car buyers are searching information about model comparisons, connected devices, safety features, walkarounds as well as other useful contents in order to take their purchasing decision. So, if videos can be attached into the seller’s website, then the videos can be hosted on a popular channel like YouTube for attracting more viewers.
  • Adding Pinterest to the Social Strategy: Pinterest is famous for the association of a larger female association along with lots of beauty tips, recipes, as well as decorating ideas. So, Pinterest can be a great source for the industries (such as automotive) in order to build their online presence through sharing pictures of their inventory, landing pages as well as pinning their blog posts.
  • Story Describing in Social Media: Today, posting or broadcasting contents on the social media websites are not enough. The sellers should interact with the customers in order to enhance their brand loyalty as well as consumer relationships.
  • Social media is both-Way Communication: It is very important to interact with the consumers through resolving their queries, answering their questions, responding as well as sorting out their complaints etc.
  • Offering Social-Specific Promotions and Contests: Social media websites are not only about advertising the brand, sometimes, something special should be done for the customers in order to win their heart such as announcing discounts, giving rewards, organize contests and promotions etc.
  • Social Reviews are Important: It can be useful to request the customers to post and share their experience to your social websites. You should also respond to the negative reviews. It is very important to check other review websites so that you can have an idea of your customer’s impression about your product. Don’t forget to monitor social channels and review sites on weekends.
  • 100% commitment is needed: Social media websites through the SMM (Social Media Marketing) are offering a range of impressive benefits and advantages to the automotive industry with more leads, more brand popularity, and as a whole, more sales. Although, 100% commitment is required in order to maintain a social media poplularity. The car dealerships through social media sites enhance the scope in order to interact with the customers.

By this way, the Social media strategies for car dealerships can enhance the sales to a great extent.

Auto Motive Ad Blaster Software – Easy Craigslist Auto Ad Posting tool

You must be aware of Craigslist, if you have been online searching for jobs and services. It is one of the most popular websites for classified ads. Among the most popular sections or categories on this website, the automotive section is perhaps the more popular one. If you are into posting ads on your own through manual means, then that can take up a lot of your time. And, dealing with ads related to vehicles and other automotive accessories is frustrating.

However, if you had the means to post all your Craigslist automotive ads through an automated procedure, would that not be a prudent way? That is what Auto Motive Ad Blaster is all about. With its help, you can easily schedule your ads as well as create your budget for the ads. After all this is set, let this outstanding software do its job. Let’s understand why you require such a software.

Why would you need Auto motive Blaster CL for Craigslist ad posting software?

Many of us are so busy in daily schedules that we have little time to manage each and everything. Moreover, the consistency of working daily on a particular project is broken at times. And, we do not want that to happen at times. This leads to frustration. Which is why the Auto Motive Blaster auto posting software comes in to help people who are frustrated of the manual burden of vehicle ad posting on websites like Craigslist.

This simple digital tool delivers users with the following benefits:

  • Ease of posting all the created ads automatically.
  • Renewal of all the posted ads without any manual requirements.
  • Reposting tactics for all the ads that have expired over time.

With this software, all expired ads over 48 hours or more are reposted so that your ads continue running automatically. This very reason saves a lot of your time, money and effort. Why bother hiring a professional to do it for you on extra costs when you can simple schedule it to operate on its own?

Auto Motive Blaster Ad posting software features:

Auto Motive is a wonderful tool for your online advertising projects. The automotive industry requires proper handling of ads to keep the viewers updated. And, with the help of this magnificent tool, the job gets simplified eventually. Read below to understand the impressive features it packs in.

  • Auto Motive Blaster lets you renew all ads that have gone over 48 hours.
  • You can target locations, demographics areas, and various groups with the automatic ads.
  • Change the way your ads look with the simple spinning tools present in the software. This way you get a new ad every time without thinking much.
  • Generate leads on Craigslist using the automated features like – scheduling, renewing, reposting, spinning, rephrasing, and many more.

Pricing:

You do not have to buy Auto Motive Blaster ad posting software for Craigslist without being sure of its awesome features. For skeptics, the software is available to try out for 5 days free of cost. This trial period is available for the Basic Plan scheme that is at $49 per month (after trial is over). You get the software, site access, and a posting area in the basic plan.

But, why be deprived of professional features in the basic plan, when you can choose the Premium plan with all unlocked features?

The Premium Renewal scheme is available at a low price of $19.99 per month. And, it too gets a 3-day trial to know for sure all the features available. These features include site access, email support, etc. You will not have to worry about the automatic renewals of all your ads in this plan at all.

Try out one of the best automotive ad posting software to let your professional ad posting experience evolve. You will surely love it for your home and commercial projects. But, do not believe us without trying this awesome tool for yourself. Go for the trial period and know what it is capable of on your own. Experience Craigslist ad posting like never before!

 

How to Promote Car Dealer Website Online

There are many different ways a car dealer can promote his dealership. He can do it using traditional methods of newspaper, TV, radio ads, banners and posters. He can go online, a better alternative in the current context.

Even here there are options

Full-fledged online promotions that include a suite of SEO services, social media, search engine marketing, blogging, forum posts, reviews, posting articles, press releases, banner ads and the lot. The question is: do you have time, resources and money to implement these laborious tasks that also need you to be informed about how they work? The answer in most cases is: NO. A dealer must first concentrate on his day to day business.

Appoint online marketing agency

The solution: delegate majority of these tasks to an agency that has the resources to implement all these in a phased manner to generate long term convertible traffic. Discuss your requirements with the agency and get them to prepare automated responses and campaigns in addition to tracking to let you know which channel is generating results. Further, get the agency to prepare a PPC campaign and launch it targeting your geographic area. PPC gets you immediate responses and returns while organic methods will show results in the long term. You pay for services but you get results. `

However, there is no escaping the fact that you must be online and promote online. At the very least you can and must do these:

Mobile website

Get an expert mobile website designer to launch a responsive mobile site for you that shows your location on a map, products you have, current offers, your phone number and buttons for Facebook and Twitter. If you have appointed an agency for online marketing of car dealership, they will be able to do this for you. It is a good idea to include buttons for special offers and deals that you can apply to slow moving older stock.

Social media

Create a presence on Facebook and post plenty of content that could possibly cover information on buying cars, saving costs, insurance and everything else a buyer might want to know. Keep Facebook and twitter always active on your phone and respond promptly to comments or posts. Importantly, post offers and offer prizes for those who recommend customers. Use video camera on your phone to create presentations of cars and post on vimeo and YouTube. It does not take much effort and you can remain engaged with your routine business.

Lead generation

It is best to have an agency handle the task of lead generation. It requires a lot of knowledge, hard work and a team to generate leads. An agency that is already generating leads can do it for you. What you can do is tackle each lead promptly, pursue it and convert. Select an agency you can trust and one that has ethical practices. Lead generation agencies have been known to sell the same lead to multiple clients. Some might charge per lead they deliver to you while some will ask for payment only if a lead converts and this is the way to go.

Online marketing is not an easy and professionals can do it better, giving you returns for money while leaving you free to focus on your core business.

Top Car Dealers Listing Websites

Customers who wish to buy a car now have a wealth of information on their fingertips. Dedicated car dealer listing websites with a number of value added features have now proliferated on the Internet and you can make the correct choice by visiting them. Here is a carefully compiled list of the best car dealing websites.

www.cars.com

This website attracts over 5 million car shoppers monthly and has a huge partner network of 175 leading newspapers, TV Channels and other websites. Vehicle listings from more than 10,000 dealers are placed along with national level classified adverts and listings from private parties.

www.edmunds.com

This website has been recognized as the top provider of new car data since 1996 and was recently acknowledged as the best car research site on the website. Edmunds has been publishing a journal called True Market Value since a long time and is acknowledged as a great auto expert website.

www.yahoo.com/autos

This website has more than 25000000 monthly unique visitors and is constantly updated with auto maintenance tips, information booklets and new news about the auto world. The Yahoo Autos Website has a great ranking in the competitive auto world.

www.autotrader.com

The auto trader website is a buzzing marketplace of auto dealers, customers, auto experts, analysts and auto trend forecasters all rolled in one. Not only is this website good for dealers and customers it is also good for any individual interested in the automotive industry.

www.autoblog.com

The Auto blog is less of a listing site and more of a blog but it is where all the knowledge seekers and dispersers of the auto industry congregate. There are many sections where updated news items, ownership feedback and other authentic information is shared in a conversational free flowing way.

www.cargurus.com

This website gives organic rankings of car dealers; rankings that are not influenced by the amount of money the dealer pays. Full market history and review of every dealer is available making this a very customer friendly website.

www.motortrend.com

This is a website that covers the upper niche vehicle listings or luxury vehicle listings beautifully. Car trend forecasts are available here and there are comparisons between different upcoming vehicles. This is a great place for dealers to join hands and congregate and offer the world amazing auto deals.

www.carsdirect.com

An extremely easy to understand and user friendly website, this is a good place to go to if you have limited understanding of the automotive world. Free from peripheral information there is a good dealer ranking system that benefits car buyers.

www.topspeed.com

Again a website that deals mostly with high speed luxury vehicles, this is a good forum for buyers and dealers who trade in these glorious mean machines. Comparisons and discussions about speed, engine make, power etc are always turned on here.

www.thecarconnection.com

Get free dealer quotes and latest updates about the car world on car connection. On one hand you can get to do your own car research on this site while there are options of placing independent classifieds too.

Ways to sell your car Online

It is natural for you to want to sell your old car for s much money as possible so that you can upgrade to a better vehicle or invest the money in a more productive avenue. There are several reasons as to why you might want to sell your old car but these universally applicable car selling tips are surely going to help you in your car selling quest.

Make your Car look great

In a car like everything else, first impressions are the most durable impressions. Spending a reasonable amount of money in sprucing up your car is going to pay you rich dividends when your car looks awesome in the photographs you post online. Remove all traces of dirt, stains, food crumbs and scratches from the car surface. Give it a new coat of paint (if required) and get the windshields properly washed. In fact go a step further and get car carpets shampooed and degrease the engine. Buyers are going to check out your car critically so be prepared for the car interview.

Get on a good Car selling website

There are so many websites like www.edmunds.com, www.yahoo/car.com, www.cars.com that are great for letting individuals post listings for their cars. You might think that scouting around for a buyer is good enough but actually a professional car listing website will expose your vehicle to the right kind of audience. You should always provide authentic information about your car as any gap between the data you provide and the reality will be detrimental to both your image and that of the website.

Keep Your Records Safe

In case you are planning to sell your car online then most buyers will ask you to mail/ fax them the maintenance or servicing records of your vehicle. If you manage to establish that your car has been cared for properly and are in good working condition then you will be able to charge a premium price for it. In case you do not have all the records, write down repairs you might have made from memory. Opt for a service like Car Fax that will certify that your vehicle has never been involved in an accident.

Explore all options

Once you have decided to keep your car for sale you need to explore all online options. Do not limit yourself to one website but explore most of them along with ads on common selling platforms like Quikr, OLX etc and social media platforms like Face book. Print out pamphlets with your car photos and circulate amidst all your neighborhood shops. This way you will maximize your chance of finding a great buyer.

Verify Details

Before you even arrange a meeting with the potential buyer, verify his/her details. It is important to know whether the buyer buying off your vehicle is not involved in any anti social or illegal activity. In this electronic world it is very easy to verify the authenticity of information so make sure you are alert to any signs of falsehood.

Digital Marketing Tips for Car Dealers

Selling a car is not the same as selling a hot dog. It takes effort and a lot of persuasion to convince a prospective buyer to buy from you. Online marketing is a must if you want buyers walking through your doors and driving away in a car. Newspaper, TV and radio ads work but, at the same time, consider going digital. A few digital marketing tips for car dealers outlined here should help.

Social media presence

A simple reason to have a presence on Facebook and Twitter is that they allow for easy interaction and immediate response. The second more important reason is you can create your own unique identity by dispensing advice and guidance. You can attract people with offers and freebies. Just register, create your business page and post interesting photos and text related to cars, financing, maintenance and so on. It is free. People, if they like you, will remember you and recommend you.

Search engine marketing-PPC

It costs but this is one sure fire way to be found when people are searching for cars to buy. You may have a website but it will not necessarily show up on the first page of search results. Your PPC ad can, if it targets specific geographic locations. PPC is the way to go to get immediate responses you can convert to sales.

Mobile website

90% of buyers use mobile devices to find a car dealership. You may or may not have a regular website but a mobile website with a map showing your location is absolutely necessary. Invite visitors to register with phone and email and also display your phone number. You can follow it up with email newsletters and phone calls to initiate and maintain touch.

Local directories, map

Yahoo and Google have excellent local online directories for small business. Register, list your business and you will be found more easily. Pin your location on a map and it will show up in local searches. What makes you special? Mention those specialties such as after sales services, freebies or insurance.

Website

A simple but professionally designed website with search facilities will help you. Make sure to update contents and inveigle visitors to register with a landing page. Your website designer will know how to incorporate these and other SEO elements. There is plenty of space so include informative articles on choosing cars, financing and maintenance. Include a phone number and also a live chat feature. People want immediate answer to their queries. Your website and emails could include links to social media. A website and related SEO activities are long term efforts but will show results over time.

It is difficult and time consuming to implement online marketing efforts. Just prepare a roadmap and delegate the task to a specific person in your dealership or to an outsider expert in online digital marketing for car dealers.  This way you will be free to handle customers and manage other aspects while the digital car marketing works in the background to your benefit.

Car Dealer Website Online Marketing Tips

A website forms the core of your business. However, it is of little use if it is not marketed online and gets the desired flow of traffic. You can get more visitors to your site and convert them into customers by following a few tips.

Consider your website as the hub of a wheel. The spokes are activities you do to reach out to the outer circumference of waiting buyers of cars who are searching online for cars new and used. The spokes establish links and a pathway for you to reach them and for them to reach you.

SEO for Car Dealers website

Search engine marketing
This is at the top of the list because, organic SEO activities are time consuming and show results over time. In the meanwhile, PPC campaigns launched with emphasis on selected keywords, geographic location and timing as well as content of the ads. People who are searching for cars to buy will see your ad in the search results and you can expect click throughs that will hopefully result in a sale. It is worth the money.

mobile-friendly-website-is-a-must-for-car-dealers

Promoting the mobile friendly website
Before you promote your website make sure your website is mobile friendly with simple but search engine friendly features. If possible deploy a separate mobile website. This done proceed with activities that to promote your car dealer website online. Include links to your social media sites. Interaction promotes engagement.

Importance-of-Local-Listing-for-Car-Dealers

Listing on Google Local and Maps, local directories
Selling cars is mostly a local thing. Listing on Google Local, yahoo local business directory and maps is the first thing to do to be found when people google for car dealers in their area. In addition, it pays to search for and list on local online directories.

Submit-auto-related-articles-and-blogs

Articles, blogs
This SEO component takes effort but establishes a large number of links back to your site and raises your search engine standing. It takes effort to write informative articles related to automobiles and post on blogs but it does show you know your business and can advise people when it comes to selecting a suitable car.

Run-local-Social-Media-campaign

Social media
Facebook and Twitter are free and let you create a unique online presence besides allowing spot interaction. If you build a business page on Facebook and also post informative content, it could create groups of followers in your region who are likely to promote you in their circles. You can interact and respond in real time as well as include links to your site in posts and tweets. Use the platform to announce special offers and deals. Do not forget instagram, Pinterest and Youtube as your social media tools. It is about creating an image of a dealer who knows cars and cares for customers. Aha! It works provided of course that you stay committed to keeping in touch.

Email-campaign-for-car-deals-promotion

Email
All your efforts online should give you a growing list of email addresses. Use this to send our informative and promotional newsletters including images and descriptions about cars on offer and deals.

If you simply do not have the time for all these, delegate the task to someone in your office or to an outside person or agency.

E Bay sells back Craiglist Stake putting an end to Litigation Battle

E Bay sold back its 28.4 stake in Craigslist Inc in a conclusive act following years of litigation. Though the exact stake price in Craigslist has not been disclosed EBay stated that all litigation will be dismissed. EBay will now solely focus on its retail marketing division and is attempting to close off the EBay Enterprise that gives timely delivery and customer support to e merchants. According to Kenny Rice a top analysts at Needham and Co this is a serious effort to eliminate other peripheral interests and focus on the core competency. According to Rice, Craigslist’s market response is waning and it doesn’t seem to be important for E Bay’s future. Craigslist has alleged that E Bay used critical proprietary data belonging to the former in order to set up its business.

The amount paid by EBay for the investment was $34 million in accordance to the SEC Filing. The enterprise stated that this amount was not significant to shareholders. Gil Luria a top analyst working at Wed bush Securities Inc echoed the same statement saying that the goal was to focus on core competency, generate cash by selling off peripherals and return money to shareholders.

Craig Newmark founded the company Craiglist in 1995. Newmark used to work as an erstwhile International Business Machine (IBM) programmer as a compiled list of events of San Francisco. According to website traffic ratings it is positioned at no 8 just behind EBay. Craiglist remained stoical about the selloff, quoting Shakespeare’s quote “all is well that ends well” to sum up the settlement.

Top 10 websites to Buy and Sell your Car Online

Selling used cars online has been in trend for quite a while now because of the convenience it offers. On both the seller’s and the buyer’s end it becomes relieving as a decision to buy a used car is twice as confusing as that of purchasing a new car. But as every good thing comes with a cost, we know the internet is filled with scammers and fraudulent websites that we can easily fall prey to.
In order to make your job easier listed down are top 10 websites where you can sell your cars:

eBayMotors.com

1. eBayMotors.com:

You may already be familiar with eBay and may have even purchased and sold here. This website dedicated to motors is clean and crisp with the information and none of those are misleading. So you can reach the buyers with the information that you want to convey to them. If you list your car in the eBay motors classified section, they will show your car to anyone who searches for it in the 200 mile radius of your location. The service is free.

Cars.com

2. Cars.com:

If you are a newbie and want an easy and friendly website to sell your car without much hassles then this could be your niche. You can upload 5 photos of your car for one month for free and can also renew the services if you like, that too for free. Also there are other packages that will suit your need. As this website is dedicated especially to cars, a lot of certified buyers visit the website every month; the count has been more than 10 million visits per month!

AOL-Autos

3. AOL Autos:

This is considered one of the biggest websites for selling cars. With an Alexa Traffic rank of 106 and always in the lookout for advancements, this website gets around a million visitors per day. Your car listing is free and with some clever usage you can even avail for free advertising that is worth dollars. They even give pro tips and advices that help you deal with customers and also on how to get the maximum price for your cars.

Edmunds

4. Edmunds:

This website has an Alexa Traffic rank of 1700, thus is another website where millions visit every month. You will get targeted traffic here in this website and even a lot of packages provide free services and benefits.

Autotrader

5. Autotrader:

This website with an Alexa Traffic rank of 1300 is another popular website that helps you sell cars like a pro. You can get various help from the experts there who help you list your car and also on other technical queries. This website has a Special webpage that allows you to list classic cars and motorcycles.

CarMax.com

6. CarMax.com:

This website is slightly different from other websites in terms of usage. It puts all the items from 140 plus stores across the country in its listings, thus making it one of the largest dealing groups. Every car gets a 125 point inspection here.

Hemmings.com

7. Hemmings.com:

If you are looking to sell that classic car of yours then this website should be your pick. It is not a car exclusive website; however a lot of visitors visit this website because of its classic cars collection.

CarsDirect.com

8. CarsDirect.com:

This is a very user friendly website with options to help you all the time with listing and advertising. A lot of traffic visits this website for the varieties of choices and filtering options it facilitates them with.

Craigslist.com

9. Craigslist.com:

Even though this website concerns a variety of other purposes, a lot of buyers and sellers stay hooked to it because of the convenience it offers. This site cannot e ruled out when talking of selling used cars as it is popular with almost everyone looking to deal online. Bartering and many other forms of trading are viable on this websites making this a favorite with people.

KBB.com

10. KBB.com:

KBB or Kelly Blue Book is one hot favorite of the buyers because of the information and assistance it provides. As it helps the customers in deciding what to buy and what their money is worth, they do rely on the experts on this websites to decide on a fair deal for them. Thus it is imaginable how much traffic it attracts due to the benefits it offers.

How to Write a Good Craigslist Ad For Your Used Car

On the face of it selling anything on Craigslist seems easy. You post an ad and someone or the other turns up to buy. Selling cars on Craigslist may seem easy. However, with thousands of ads and quite a few from them offering the same model and make as you do how would you manage to grab a visitor’s attention and get him to contact you? Potential buyers need information on the product before they will initiate contact and contents make all the difference. If you wish to sell your used car on CL write text that will evoke responses.

Here is how you can go about it.

  • Title is where a brief description of your goes. It must be crisp, snappy and give a precise idea of what is on offer. It is from here that the buyer decides whether to read the text or go on to the next ad. Specify the model, the brand, the color and condition. E.g. “Pristine condition Ford Taurus 1969 single owner going cheap”.
  • Instead of writing running text in the detailed description box try to use bullet points and short sentences. Overall, the details could include a reason why you are selling the car and then go on to describe the car in detail. For some odd reason people consider the reason for sale as important.
  • Details to mention include condition of the interiors, accessories fitted and upholstery, if you like. If the upholstery is special, it might just add as a USP.
  • The mandatory details would include condition of paintwork, engine condition, whether the car has automatic or manual transmission, power windows, power locks and power doors. You could write a sentence as to how you have taken special care of the care and maintained the interior and exterior in top condition. For instance you could say that the paintwork looks spanking new and is without a scratch and that the upholstery inside looks fresh and clean. If your car has some defects be frank and mention all of them but not in extravagant detail.
  • State a fair and reasonable price. Expect buyers to bargain and mention that the price may be negotiable. Never, never say the price is fixed and no negotiations.
  • Your ad must include your name and your phone number as well as the time convenient for you to receive calls.
  • Photographs are a must. Try to photograph your from all angles using a digital camera, not your smart phone camera. Photograph the engine compartment, interiors, front, side and rear. Photograph the car early in the morning or just before the sun sets to get really good photos.

 

Tip: do not use hyperbole in the description. Content must give buyers all information they are looking for, in addition to mentioning something that is unique about your car.

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